Over five days, the fair provided opportunities to connect with professionals from different markets, reconnect with business partners and identify new business opportunities, supporting Grupo Rolo’s growth and international expansion strategy.

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‍ROLO® takes centre stage with new products and flavours

With a stand dedicated to the ROLO® brand, Grupo Rolo showcased a selection of its best-known products alongside new offerings developed to meet market trends and needs. Key highlights included bite-size products such as Cookie Dough Bites, Brownie Bites and Salami Bites, as well as Sour Fruits — frozen fruit coated in sour sugar in a range of flavours. The selection also featured new cheese bread flavours, including pesto and sun-dried tomato, and new formats such as mini crepes.
These new offerings provided an opportunity to explore new concepts, showcase different ways to enjoy the products and gauge visitors’ interest in products that could become part of Grupo Rolo’s portfolio in the future.

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New connections and opportunities for growth‍

Participation in SIAL Paris 2026 provided another opportunity to strengthen business relationships, connect with potential partners and showcase Grupo Rolo’s product development and innovation capabilities to professionals from around the world.

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With a presence in 31 countries, Grupo Rolo continues to focus on diversifying its range, developing new products and expanding its international business.
The overall outcome was positive, with visitors showing strong interest, a warm reception for the ROLO® brand and promising prospects for new business opportunities.

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Grupo Rolo would like to thank all the customers, partners and visitors who stopped by the stand, as well as the teams who helped prepare and deliver its participation in the fair.

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