In October 2025, we began a new chapter in Grupo Rolo’s history with the launch of a renewed identity, the result of a rebranding process developed to reflect more clearly who we are today and what we want to continue building for the future.

Over the years, we have grown in scale, production capacity, number of markets, teams and solutions. Our identity needed to evolve with us and better reflect the reality of a group that maintains the closeness and care that have been part of our roots from the beginning, while now operating with an increasingly international reach.

The rebranding therefore allowed us to organise and strengthen the way we present and communicate ourselves. The new identity is built around the two sides that define us: a family heart and international capability. Alongside these are the principles that guide the way we work every day: quality above all, a hands-on attitude, care for people, ambition and adaptability.

This process also brought an important change: the creation of ROLO®, developed specifically to represent our products to consumers.

While Grupo Rolo represents the company, our teams, industrial units, production capacity and relationships with customers and partners, ROLO® now has its own personality and a communication style focused directly on the products and the experience of those who enjoy them.

ROLO® was created with a clear proposition: to make indulgent, high-quality products accessible to enjoy at home, combining taste, pleasure and convenience without compromising on quality.

The creation of these two identities allows us to communicate more relevantly with different audiences while maintaining a clear connection between who we are as a Group and the products we bring to market every day.

More than a change of image, this rebranding represents the natural evolution of Grupo Rolo and prepares us for a new phase of growth, innovation and internationalisation.